Author and Communication Specialist
Aaron Mirck

The author has 8 years of experience as a senior PR consultant. He ran a successful PR agency for many years and has been involved in major government campaigns, various corporates and launched 20+ startups through PR. He also provided PR for the last two winners of Sprout's "Startup of the Year" award.

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Whitepaper: Everything PR agencies don't want to tell you!

Whitepaper: Everything PR agencies don't want to tell you!:
PR cases for B2C, B2B and startups

Aaron Mirck is a senior PR consultant and with this whitepaper he wants to teach you everything about PR that he learned over the past eight years about realizing free publicity. The author has been involved in major government campaigns, various corporate and launched 20+ startups through PR. He also provided PR for the last two winners of Sprout's Startup of the Year award.

Practical tips and how-tos

This paper contains as many practical tips and how-tos as possible and as few philosophical considerations as possible. You will learn how to draw up a PR strategy and a PR calendar. You will learn what types of newsworthy content there is and how to write a good press release. You will also learn how to build a relationship with the press. Find out how to make an interview successful. This way, in combination with the Presscloud software, you are able to get started with PR yourself.

Clear language

This paper is free for a very simple reason: PR is currently not accessible enough for many companies. The PR of PR could be a lot better. We don't want to tire you with jargon and other difficult office words. This three-stage missile ends here.

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